Business Essay Example | Topics and Well Written Essays - 1750 words - 1

Business - Essay Example The firm’s revenues – from its retail sales in its major 19 brands – in 2010 were estimated to $1 billion/ per brand, i.e. about 19 billion in total (2010 Annual Report, p.16); the firm’s employees have been estimated to 285,000 in the firm’s branches worldwide (PepsiCo, The Company 2011). 1.2 Aims and mission of the company The firm’s mission is clearly stated in its website; in accordance with its mission and vision statement, the firm’s key mission is to become the leading firm in its industry – worldwide. At the same time, emphasis is given on the firm’s visions, which include the improvement of the firm’s ‘social, economic and natural environment’ (PepsiCo, The Company 2011). Moreover, it is made clear that profitability is not the key aim of the firm; expansion in the world market is among the firm’s priority but this expansion needs to be combined by the promotion of the interests of the firm’s stakeholders – as noted in the firm’s mission and vision statement (PepsiCo, The Company 2011). 2. ... eholders are defined as follows – in accordance with the firm’s website: ‘consumers, communities, associates, retail customers, investors, partners and suppliers’ (PepsiCo, Stakeholders 2011). Therefore, the relationship between PepsiCo and its stakeholders implies the policies that the company has promoted in order to respond to the needs of the above groups of persons; it also implies the views of stakeholders (as described above) on the practices of the firm. These views can be identified through the following ways: the level of the firm’s profitability (in case of high profitability, the acceptance of the firm’s corporate social responsibility policies by its stakeholders is assumed) and the market research (developed by the company, by its competitors or by independent researchers). Having identified the firm’s stakeholders, the examination of their relationship with the firm could proceed. Two are the key questions that should be addressed: which are the main needs of the firm’s stakeholders and how well has the firm managed to respond to these needs. Reference is made to an indicative example of the firm’s corporate social responsibility, showing its ability to respond to the needs of its stakeholders: the response of the firm to the accident (Oil spill) by BP in the Gulf of Mexico. These issues are analytically presented in the section that follows. 2.2 How well does PepsiCo impact on society and its stakeholders? In order to understand the relationship between the firm and its stakeholders it would be necessary primarily to present the interests of these stakeholders (as described above); then the practices of the firm for protecting these interests could be presented and evaluated. Referring to each particular category of the firm’s