Southwest Airline Company

What this means is that their primary goal at heart the company IS to add value in their offered services toward their customers, focusing on delivering both low cost and high quality. This is combine with a focus on the employees inwardly the organization. CEO Herb Keller exemplifies this through stating that the ism of the company is to take good bursting charge of employees first which in result impart lead to the employees taking c are of the companies customers.We point that the companies competitive returns ices primarily in its cost-UCM strategy. southwestern United States has chosen to differentiate themselves to the municipal market which means that they reduced the geographical scope of their flashlights to only offer domestic help flights. This in combine with a decentralise organization has given the company the detect to specialize in a peculiar(a) area while also allowing them to have it off costs, ergo a cost-UCM strategy.Another competitive advantage is gained through a eject ground control strategy. We argue that Southwest plant towards empowering their employees, basically giving them more righteousness and authority to manage their jobs and respective departments. An exemplification of this is the unique hiring process they enforce, where the respective vocations interrogate and hire their peers. To quote the book I hire good people and I leave them alone to do their jobs. A quote that closely resembles CEO hatch Sleekers philosophy.This can also be argued as a competitive advantage for the green goddess since the high direct of organizational decentralisation empowers the workers and supports the organizational culture. This is an example of informal structure, which Southwest exercise. Informal structure is built actually much on trust. In combination with a decentralized organization that employs loose based control strategy, as is the slip-up with Southwest, trust is crucial. Even with the high level of trust within Southwest, there are still a set of rules to which the employees must adhere.